The Short Answer
Most Canadians who are underinsured aren’t careless—they’re operating on bad assumptions. Below are five myths I see constantly. If one sounds like you, it’s time for a real number—not a guess.
Table of Contents
Myth #1: “I’m too young.”
Youth is exactly when coverage is cheapest and easiest to qualify for. Waiting is how policies become expensive.
Myth #2: “Work coverage is enough.”
Most plans are small and tied to your job. It’s a perk—not a strategy. You usually need personal coverage sized to your family and debts.
Pro Tip
Add up your mortgage + a few years of household spending. Compare that to your group benefit—most people see a gap quickly.
Myth #3: “Life insurance is too expensive.”
Term insurance is often surprisingly affordable. The bigger cost is being uninsured when your family needs time.
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Myth #4: “I don’t need it because I’m healthy.”
That’s precisely why you lock in coverage. Insurance is easiest to buy before you need it.
Myth #5: “I’ll do it later.”
Later is when mortgages, kids, and responsibilities show up. That’s when you need coverage most.
When you’re ready to move from myths to math, permanent options may also be part of the conversation—but most families start with clear, affordable term protection.
Simple • Transparent • No pressure
Stop guessing—get a real number
Let’s replace myths with coverage that matches your family.
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